Story Based Design Thinking, Marketing and Strategic Engagement
Story Based Design Thinking, Marketing and Strategic Engagement
About Us
Passionate Communication Experts
At the heart of an effective strategic campaign is clear, engaging, and thought-provoking communication.
Our Story-Based Design Thinking Approach
We utilize story-based design thinking; thru a holistic approach to solving the hard challenges our customers face when building internal consensus or communicating a value proposition to key stakeholders or external organizations. Having consensus doesn’t mean there won’t be disagreements, but it does make an organization more cohesive and united, and more likely to deliver on the goals being developed.
Each customer is unique and demands a carefully crafted engagement. We’ve found that audiences retain and engage more with rich immersive experiences, be it video and/or immersive interactive media or full-blown production that demonstrates a clear problem set and delivers a desired outcome or end state. It can inform team members, create context, elicit ideation and creativity, reveal insights, and convey a powerful impact that far exceeds the power point presentation or traditional means. Driving you to success is our goal and the results can be incredible.
Industry Wide Success
We work with a large number of clients from various industries, including:
- DoD
- USSOCOM
- Aerospace
- Tier 1 Defense Contractors
- Resort and Hospitality
Process driven approach to technology adoption for USSOCOM
Story Based Design Thinking SOCOM S&T Rapid Prototyping
CDI has developed and refined for USSOCOM S&T Futures a unique Innovation Cycle process to engage technology pioneers and leaders.
The first stage in the Innovation Cycle is an Innovation Foundry (IF) where agile small businesses, entrepreneurs, academics, and researchers gather in a room along with subject matter experts and end-users from Special Forces and other defense organizations to ideate, explore, refine, and rank potential concepts.
The best concepts are then taken to Rapid Capability Assessment (RCA) event, where another group of experts from industry, academia, and defense develop a Concept Capability Package that includes market research of potential technology partners, a subsystem-level architectural breakdown, and a technology development roadmap.
Where a future vision is more well developed, a Rapid Prototyping Event (RPE) sometimes takes the place of the Innovation Foundry and the Rapid Capability Assessment events. At the RPE, vendors and partners develop prototypes and experiments to embody and communicate the vision.
The concepts and capabilities created in the Innovation Cycle are captured in a Concept Book and an Operational Concept video which are distributed to DoD Program Managers and SOF end users to spur their interest and to whet their appetite for new innovative capabilities. If the capabilities developed are mature, they are identified for immediate transition. If they are under development and near-term, they are connected to Program Executive Offices and Program Managers to integrate them into upcoming programs.
If the capabilities are wildly innovative and are in the early stages of development, they are taken to the third stage of the Innovation Cycle: an Integrated Tech Sprint. This is a venue for timeboxed research, experiments, and prototyping in sprints that last six weeks to four months, and typically ends in Demonstrations.
Learn More
Take a look at the AIMM book in the link below to learn more about our proven approach to rapid prototyping and technology innovation.
PROVEN SUCCESS STORIES
Novawurks/Arkisys
Novawurks/Arkisys
Novawurks/Arkisys
Conformal Satellite Application to demonstrate the clients novel architecture.